市场营销学pdf(辅导资料：9年同等学力申硕英语阅读突破训练)

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市场营销学pdf第12版

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市场营销学pdf清华大学出版社

的《市场营销学》（第5版）[美]莱恩·布雷 lawerenceu.blair著，是高等院校工商管理类专业教材，也是多所大学和管理学校业务精篇必读读物，深入之处，但都是直截了当，读者可以毫不费力地理解其中深奥之处。
这本教材也可以在新东方英语网上找到（http://www.pincool.com/specialsyllabus/details.php?id=45141），语言清楚易懂，内容分神和梳理，对企业国际化、市场营销学理论及实务深入、 多层面深入讨论。教材由5篇总论文组成：从传统营销范畴概览起，即把市场营销分为5个主要分支-客户管理、营销研究与营销视域，形成整体理论基础。整本书充满丰富的案例，并附有大量案例分析题，对我们对营销有全面深入的理解都大有裨益！